Growing up in a family that taught me that everything I do in life, the only way to sleep peacefully, to do things right, must have had a big impact in my subconscious, so that the clothes I create is right. The term right in this case means creating clothes in a sustainable way, in a way that is not harmful our planet.
The biggest purpose of this "corner" on the website is to share everything I’ve learned and everything I’m still learning and point out why it is so important that sustainable clothing becomes the rule rather than the trend. To be clear about something, sustainable fashion is the best trend we can have in fashion but before that we need to educate ourselves what means sustainable fashion and everything that is marked as sustainable today is it really sustainable?!
Before I start talking about sustainable fashion, I would like to highlight the biggest problem in the fashion industry today. Looking back in history, not so long ago in the 1960s, 95% of clothing was made in Europa and in the U.S. While with the development of globalization almost all production moved to Asia, in countries like China, Bangladesh, India, Vietnam. Western countries moved their production to the countries where they can get the cheapest labor possible, where is no collective rights, no trade union rights, very low minimum wage, no maternity benefits, no pensions, to get the biggest profit.
Except social impacts, fashion industry has a big impact on environment. The fact that is the fashion industry the second largest polluter in the world, it is very disturbing. We produce much more clothing that our planet can stand. The fashion industry produces 10% of all humanity's carbon emissions (more than international flights and maritime shipping combined), is the second-largest consumer of the world's water supply, and pollutes the oceans with micro plastics.
In this introductory blog I wanted to roughly point out the problems in the fashion industry. These are topics we will discuss much more about. My point is not to encourage people to stop buying clothes or that we have to stop producing a clothing, which would certainly contradict my work. Clothing is a basic necessity and is wanted by almost everyone. Going back is not gonna take us in the future. MODYSSEY is committed to building a better system and encourage us to make clothes that are better for us, the people around us and for the planet we live on.
To get some results we need to make a changes together. This is about our air, about our world, about our planet, about our people.
Creative Director
Mateja Bosek